Googlebait

Googlebait is jargon for words or phrases that will affect Google searches. These usually involve celebrities and sexual situations that have very little or nothing to do with the article's main point. It is frequently used by bloggers and webmasters to raise their Google PageRank. It is similar to a Google bomb, in that it seeks to influence PageRank, but it is done on the individual page, rather than linking to it several times. Work best with pages with a lot of Google juice. Although it has existed since at least November of 2003, it is more passive than Googlebombing.