Kelkoo
Yahoo!
Kelkoo
Kelkoo.com was founded in 1999 by Pierre Chappaz and Mauricio
Lopez. Within 2 years of launching, Kelkoo became Europe's largest
e-commerce website after Amazon and Ebay and the largest e-commerce
advertising platform both in the UK and Europe by merging with Zoomit,
Dondecomprar and Shopgenie. ('3rd largest e-commerce website' Source of this
information?)
In April 2004 Kelkoo was acquired by
Yahoo! Inc
and is now a wholly owned subsidiary.
Kelkoo now operates in 10 European countries and receives over 12 million
unique users monthly (over 4 million in the UK) from users across Europe(1).
Kelkoo has been profitable since Q4 2002.
Kelkoo is a one-stop shopping service, which helps shoppers to find, research
and buy products online. It provides shoppers with tools to compare prices and
product features.
Kelkoo was nominated by Nielsen/Netratings one of the 10 most influential
websites of the decade(4), and received praise by the BBC Online for "paving the
way for online shopping". In October 2004 Nielsen/NetRatings and BBC described Kelkoo as "the dominant shopping guide"
in the UK. At the same time, Hitwise announced that Kelkoo was the number 1 UK
website, based on visits to the Shopping & Classifieds - Rewards and Directories
category.
Kelkoo operates the shopping channels of major Internet players like MSN across Europe
(since June 2003), Yahoo! in France, Spain and Italy and provides a product
search for Ask Jeeves? in the UK.
The name "Kelkoo" is a funny spelling for the French phrase "Quel coût ?",
meaning "What cost ?".
In October 2005 a book on Kelkoo appeared in French called "Ils on reussi
leur start-up".
(1) Nielsen NetRatings (October 2005) data
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