Web Design & Development Guide

Web producer

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A web producer is a career classification that describes someone who oversees the production and day to day operations of a web site.

Web Producers must be familiar with all aspects of web site creation including: project scoping, information architecture, web design, web development and web site analytics. Although they may not directly create all of these aspects of a project themselves, Web Producers manage communication between the team members who do, and therefore must understand what is required of each team member.

Web Producers must also be able to create content for the site. Content may be copy, photography or video. As such, Web Producers usually come from online Journalism or web Content Coordinator backgrounds.

Web Producers also are responsible for balancing user interest with business interests on their sites.

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